What does AdvInno do?

Technologies, Innovations and Intellectual Property

We advise you as a team consisting of a patent attorney, an attorney at law and a management consultant specialising in ideas, technologies, innovations & intellectual property.

We create added value with the systematic, targeted use of IP by interlinking expertise from the areas of technology, law & business.

We comprehensively support companies and institutions with any issues from the validation of a business idea via development and marketing of technologies and give advice for securing, commercialisation and enforcement of property rights (patents, trademarks, designs & copyrights) as well as know-how.

We only give advice in areas, in which we are proficient. The projects we are entrusted with quite often affect several specialist fields. By bringing together different expertises, we bundle our competences in an interdisciplinary fashion and can thus offer holistic solutions for all issues concerning ideas, technologies, innovations & intellectual property.

Only those who have learnt to see the bigger picture beyond their specialist field can accompany a complex project in detail in a technically and legally competent and optimal fashion with regard to the market and implement an overall solution with tangible added economic value.

We unify years of practical experience, methodology and industry knowledge in the areas of IP and innovation management as well as technology transfer. Our consulting tasks can be selective in situations critical for success, but can also comprise the entire area of the value-added chain on an ongoing basis. As needed, and depending on your objective, we take over control, communication, coordination as well as representation of your interests and are innovation-driven implementation advisor, initiator, problem solver, sparring partner and dealmaker – also as interim manager – for you.

Whereby do we support our customers?

Expertise from Technology, Law & Business

As an interdisciplinary team consisting of a patent attorney, an attorney at law and a management consultant, we have a broad base – but with a clear orientation. We comprehensively accompany you with our complementary experience and knowledge with expertise in technology, law & business. Our task is the increase in your competitiveness and profitability by the systematic and targeted use of patents, know-how, trademarks, designs & copyrights from the validation of a business model for your idea up to the commercialisation and enforcement of your property rights.

As a medium-sized, flexible consulting boutique, we quickly respond to the individual needs and requirements of our customers. In that, we think and act like you: entrepreneurially. As needed, we comprehensively prepare complex topics – for day-to-day operations, however, we also quickly elaborate pragmatic results. Your economic success always takes priority in any considerations. We elaborate the solution and ensure its implementation. Thus, we conserve your company resources. In that, we share our knowledge with you.

We offer value-adding and effective analysis, conception, consulting und practical implementation measures – adapted to your individual needs. We direct your knowledge in the right direction, so that your know-how comes to fruition efficiently and effectively. Thus, jointly we achieve quick results and sustainable success.

Strategy & Processes – We validate a business model for your ideas and develop an IP strategy protecting your business objectives as well as the necessary processes.

IP Strategy	IP Processes
Translation of the ideas into valid business models and of the business objectives into a supporting IP strategy	Anchoring of the IP strategy in the company organisation using agile and efficient processes
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Assessment – We analyse your ideas, evaluate your IP, your technology positioning & your IP demand.

IP Audit	Technology Positioning & Assessment
Creation of transparency in the IP area	Analysis of the technological field of potential and interesting IP
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Training – We offer your employees innovation coaching and integrate IP competence.

IP Awareness	Intrapreneurship & Corporate Entrepreneurship
Creation of IP awareness in all divisions	Enhancement of the entrepreneurial spirit
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Generation – We support you with the conception of customer-oriented ideas and market-effective securing of your innovations.

IP Design	IP Protection
Determination of opportunities and added value-oriented exclusive positions in technology and product markets	Systematic establishment of a market-oriented IP & technology portfolios
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Management – We manage and optimise your IP portfolio and your IP organisation.

IP Asset & Portfolio Management	IP Administration & Outtasking
Management and monitoring of property rights	Development of organisational structures for more efficient IP management
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Commercialisation – We develop exploitation options for your IP & your technologies and accompany their implementation.

Exploitation Strategy	IP & Technology Marketing
Development of exploitation options	Implementation of the exploitation strategy
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Transactions – We structure and control your IP & technology transactions and accompany contract negotiation & design.

Transactions & Technology Transfer	Licences, Partnerships & Contracts
Structuring and execution of IP & technology transactions	Design and implementation of IP and technology transfer agreements
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Disputes – We support you with the resolution of IP conflicts.

Disputes	Alternative Dispute Resolution
Prevention and prosecution of property rights infringements	Support of dispute settlement
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Compliance & Investments – We reduce your IP risks and increase your investment chances.

IP Compliance & Risk Management	IP Finance, Structuring & Insurance
Determination of IP risks and implementation of risk strategies	Evaluation and structuring of IP & technology investments
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We validate a business model for your ideas and develop an IP strategy protecting your business objectives as well as the necessary processes.

IP Strategy	IP Processes
Translation of the ideas into valid business models and business objectives into a supporting IP strategy	Anchoring of the IP strategy in the company organisation using agile and efficient processes
Analysis and validation of value-added structures and competitive conditions to derive IP objectives Competitive analysis, benchmarking focussing on intellectual property Diagnosis and design of customer- and competition-oriented technology and IP strategies Clarification and identification of innovation-relevant issues within the scope of a risk and chance analysis Development and validation of business opportunities & market scenarios Elaboration of a property rights-related R&D as well as commercialisation strategy	Definition, implementation and optimisation of processes in the areas of ideas, technology, IP and innovation management Determination of performance indicators and generation of an IP scorecard Setup of an IP cockpit Ensuring information of all stakeholders and coordination of communication

IP Strategy

IP Processes

Translation of the ideas into valid business models and business objectives into a supporting IP strategy

Anchoring of the IP strategy in the company organisation using agile and efficient processes

Analysis and validation of value-added structures and competitive conditions to derive IP objectives
Competitive analysis, benchmarking focussing on intellectual property
Diagnosis and design of customer- and competition-oriented technology and IP strategies
Clarification and identification of innovation-relevant issues within the scope of a risk and chance analysis
Development and validation of business opportunities & market scenarios
Elaboration of a property rights-related R&D as well as commercialisation strategy

Definition, implementation and optimisation of processes in the areas of ideas, technology, IP and innovation management
Determination of performance indicators and generation of an IP scorecard
Setup of an IP cockpit
Ensuring information of all stakeholders and coordination of communication

We analyse your ideas, evaluate your IP, your technology positioning & your IP demand.

IP Audit	Technology Positioning & Assessment
Creation of transparency in the IP area	Analysis of the technological fields of potential and interesting IP
Analysis of the IP portfolio Verification of the legal status in the legal check for evaluation of the IP situation Structured overview over the complete IP portfolio using IP inventory	Capturing of relevant market and technology trends and target group needs Competitive analysis for industrial applicability focusing on IP, innovations & technology (IP benchmarking) Patent/Product matrix – Visualisation of the IP product properties Market check – Assessment of the market opportunities on the basis of an industry structure analysis Risk & chance analysis for technologies and property rights

IP Audit

Technology Positioning & Assessment

Creation of transparency in the IP area

Analysis of the technological fields of potential and interesting IP

Analysis of the IP portfolio
Verification of the legal status in the legal check for evaluation of the IP situation
Structured overview over the complete IP portfolio using IP inventory

Capturing of relevant market and technology trends and target group needs
Competitive analysis for industrial applicability focusing on IP, innovations & technology (IP benchmarking)
Patent/Product matrix – Visualisation of the IP product properties
Market check – Assessment of the market opportunities on the basis of an industry structure analysis
Risk & chance analysis for technologies and property rights

We offer your employees innovation coaching and integrate IP competence.

IP Awareness

Intrapreneurship & Corporate Entrepreneurship

Creation of IP awareness in all divisions

Enhancement of the entrepreneurial spirit

Creation of IP awareness in the entire value-added chain
Training in all matters of ideas and innovation management and in all issues of IP law and technology transfer
Training on strategic utilisation of IP
For employees and executives from the research and development departments, from business development, product management with responsibility for technology transfer and licence management as well as purchasing, marketing and sales

Support of the aptitude for stronger thinking in entrepreneurial dimensions
Development of a company-specific programme for concentration on the innovation process – also for coping with disruptive changes

We support you with the conception of customer-oriented ideas and market-effective securing of your innovations.

IP Design	IP Protection
Determination of opportunities and added value-oriented exclusive positions in technology and product markets	Systematic establishment of a market-oriented IP & technology portfolio
Activation of external initiators – IP literature and solution strategies from other industry sectors, environment analyses, technology trends and scenarios on target group needs Analysis and adaption of R&D activities (development controlling) Conducting of workshops, trainings and implementation of processes for systematic generation of new ideas Identification of solutions and trends existing in the market as well as analysis of their scope of protection (IP environment analysis) Detection of workarounds Scouting for existing technologies and IP	Selection of suitable IP rights for optimisation of the competitive position Preparation and support of the filing of industrial property rights applications and their enforcement – national and international Detection of possible weaknesses in the IP portfolio Identification of IP assets to be potentially acquired/licenced

IP Design

IP Protection

Determination of opportunities and added value-oriented exclusive positions in technology and product markets

Systematic establishment of a market-oriented IP & technology portfolio

Activation of external initiators – IP literature and solution strategies from other industry sectors, environment analyses, technology trends and scenarios on target group needs
Analysis and adaption of R&D activities (development controlling)
Conducting of workshops, trainings and implementation of processes for systematic generation of new ideas
Identification of solutions and trends existing in the market as well as analysis of their scope of protection (IP environment analysis)
Detection of workarounds
Scouting for existing technologies and IP

Selection of suitable IP rights for optimisation of the competitive position
Preparation and support of the filing of industrial property rights applications and their enforcement – national and international
Detection of possible weaknesses in the IP portfolio
Identification of IP assets to be potentially acquired/licenced

We manage and optimise your IP portfolio and your IP organisation.

IP Asset & Portfolio management

IP Administration & Outtasking

Management and monitoring of property rights

Development of organisational structures for more efficient IP management

Deadline monitoring, payment of fees, communication with external lawyers and other service providers
Fulfilment of employer obligations resulting from the employee inventions act, starting with assignments of rights, inventor remuneration, offering of rights to the invention up to the introduction of rights purchasing or fixed remuneration or incentive systems, resp.
Support of R&D projects for the identification of inventions or for finding alternative solutions admissible under patent law
Assessment of invention disclosures, own and foreign property rights as well as appraisal of protectability
Freedom-to-operate analyses for clarification, whether a planned product possibly interferes with property rights of competitors
IP monitoring on the property rights positions of competitors as a foundation of a decision-making basis for further planning of one’s own portfolio

Continuous review of all IP assets

Permanent controlling for cost control and budget planning
Restructuring of portfolios
Optimisation of property rights strategies
Adaption of the exploitation strategies

Optimisation of the process sequences
Establishment of IP reporting
Identification and efficient integration of external service providers
Takeover of operational implementation of the IP management processes (also interim management)

We develop exploitation options for your IP & your technologies and accompany their implementation.

Exploitation Strategy	IP & Technology Marketing
Development of exploitation options	Implementation of the exploitation strategy
Analysis of the exploitation potential – also outside the core applications on other technology and product markets Modelling of business models Conception and analysis of exploitation options – for example, technology partnerships, joint ventures, transfer, licencing, foundations, cooperations, distribution systems, auctions, funds)	Structuring of IP and technology portfolios for optimised exploitation Development of business models and strategic paths Preparation of marketing (opinion former concepts) Execution of exploitation measures – Identification and contacting of potential interested parties/licensees

We structure and control your IP & technology transactions and accompany contract negotiation & design.

Transactions & Technology Transfer

Licences, Partnerships & Contracts

Structuring and execution of IP & technology transactions

Design and implementation of IP and technology transfer agreements

Due diligence (on technical, legal and economic aspects) – Execution for buyers and preparation for sellers
Initiation, support, control, coordination and representation of interests for IP and technology transactions (individual assets and portfolios) as well as merger & acquisitions with arguments and analyses
Preparation and support of negotiations up to conclusion of respective agreements
Contract implementation and management as well as IP integration

Preparation, negotiation and arrangement as well as review of IP and technology transfer agreements of any kind, i.e. licence contracts, pool, partnering & cooperation agreements, know-how contracts, research and development contracts as well as distribution agreements
Conception and implementation of licence programmes and distribution systems
Contract management, controlling and compliance
Royalty audits

We support you with the resolution of IP conflicts.

Disputes	Alternative Dispute Resolution
Prevention and prosecution of property rights infringements	Support of dispute settlement
Support, control and coordination upon enforcement and defence of property rights Support and mediation in case of disputes concerning and resulting from IP-relevant contracts	Support of IP mediation Execution of arbitration

We reduce your IP risks and increase your investment chances.

IP Compliance & Risk Management

IP-Finance, Structuring & Insurance

Determination of IP risks and implementation of risk strategies

Evaluation and structuring of IP & technology investments

Detection of the historic risk and identification of critical processes
Development and implementation of an IP risk strategy
Review of compliance with IP processes and deduction of potentials for improvement in order to minimise risks
Clarification of possible IP collisions
Demonstration and support of possibilities for protection against risks from infringement of industrial property rights of others

Assessment of investment options in technologies and IP
Structuring of technology and IP portfolios for investments
Conception of IP-based financing concepts and support of their implementation

Whom do we support?

Partner for innovative Companies and Research Organisations

If you want to give advice successfully, you should know all sides. Due to our years of experience working as a patent attorney, an attorney at law and a management consultant, we know, from own experience, the needs and work processes in strategy consultancies, law firms, at investors, small and medium-sized companies, large groups as well as in research institutions.

On this basis, we are able to elaborate, together with you, specific solutions for your individual challenges, which stand for a maximum of economic benefit, practical feasibility and legal certainty. We support you in achieving your business objectives as a partner.

Companies & start-ups

Strategy & Processes

IP strategy & process development

Assessment

Evaluation of IP & IP needs

Training

Coaching & integration of IP competence

Generation

Design of ideas and protection of your innovations

Management

Management and optimisation of your IP portfolio and your IP organisation

Commercialisation

Conception & implementation of your IP & technology exploitation

Transactions

Control and negotiation of your technology/IP transactions as well as contract design

Disputes

Support for the resolution of IP conflicts

Compliance & Investments

Reduction of your IP risks and increase of investment chances

Research facilities

Strategy & Processes

IP strategy & process development

Assessment

Evaluation of IP & IP needs

Training

Coaching & integration of IP competence

Generation

Design of ideas and protection of your innovations

Management

Management and optimisation of your IP portfolio and your IP organisation

Commercialisation

Conception & implementation of your IP & technology exploitation

Transactions

Control and negotiation of your technology/IP transactions as well as contract design

Technology alliances

Strategy & Processes

IP strategy & process development

Assessment

Evaluation of IP & IP needs

Training

Coaching & integration of IP competence

Generation

Design of ideas and protection of your innovations

Management

Management and optimisation of your IP portfolio and your IP organisation

Commercialisation

Conception & implementation of your IP & technology exploitation

Transactions

Control and negotiation of your technology/IP transactions as well as contract design

Insolvency administrators

Assessment

Evaluation of IP & IP needs

Management

Management and optimisation of your IP portfolio and your IP organisation

Commercialisation

Conception & implementation of your IP & technology exploitation

Transactions

Control and negotiation of your technology/IP transactions as well as contract design

Disputes

Support for the resolution of IP conflicts

Investors

Strategy & Processes

IP strategy & process development

Assessment

Evaluation of IP & IP needs

Generation

Design of ideas and protection of your innovations

Management

Management and optimisation of your IP portfolio and your IP organisation

Commercialisation

Conception & implementation of your IP & technology exploitation

Transactions

Control and negotiation of your technology/IP transactions as well as contract design

Compliance & Investments

Reduction of your IP risks and increase of investment chances

Consultants

Strategy & Processes

IP strategy & process development

Assessment

Evaluation of IP & IP needs

Generation

Design of ideas and protection of your innovations

Management

Management and optimisation of your IP portfolio and your IP organisation

Commercialisation

Conception & implementation of your IP & technology exploitation

Control and negotiation of your technology/IP transactions as well as contract design

Compliance & Investments

Reduction of your IP risks and increase of investment chances

Law & patent law firms

Assessment

Evaluation of IP & IP needs

Commercialisation

Conception & implementation of your IP & technology exploitation

Compliance & Investments

Reduction of your IP risks and increase of investment chances

Tax consultants & auditors

Assessment

Evaluation of IP & IP needs

Transactions

Control and negotiation of your technology/IP transactions as well as contract design

Disputes

Support for the resolution of IP conflicts

Compliance & Investments

Reduction of your IP risks and increase of investment chances

Who are we?

Patent Attorney, Attorney-at-law and Business Consultant

Many challenges are complex and cannot be clearly assigned to one field. Therefore, it is all the more important to have interdisciplinarily cooperating and at the same time specialised partners. As a team consisting of a patent attorney, an attorney at law and a management consultant, we are experts with years of patent law, legal, technical and economic experience in the fields of IP and innovation management as well as technology transfer.

On the basis of in-depth know-how in (patent) law, comprehensive technology expertise and well-founded business knowledge, with the combination of technical expertise, broad industrial experience, latest findings from science and targeted, practice-proven methodology from a single source, we elaborate interdisciplinary solutions, which can be practically implemented and create a true benefit for our customers.

We are not only partners and consultants, but, if needed, also initiators and constructive co-creators of (patent-related) legal structures as well as technical strategies and economic processes.

Cert. Engineer | Patent Attorney

Attorney | Business Consultant

PhD. Chemist

Which topics are we working on?

Patentpool

Set-up and Administration of Patent Pool for the RF-Free Dip Technology developed by Continental and Kordsa

Continental and Kordsa have developed a new, sustainable adhesion technology for textiles that replaces resorcinol and formaldehyde with more eco-friendly substances.

They offer the technology in a royalty free licensing concept.

The patent pool will be administrated by AdvInno.

Find out more about the adhesion technology and the pool licensing concept here.

Why AdvInno?

We make your IP successful

AdvInno is your intellectual property law firm and business consultancy.
Your team with expertise in technology, law & business,
so that successful innovations emerge from the right ideas.

Focussed.

We are experts in the area of intellectual property, and in this field give comprehensive advice on any entrepreneurial issues. We offer solutions for generation, management, marketing and enforcement of ideas, inventions, technologies, innovations & intellectual property.

Systematic.

We support companies and institutions with the effective and efficient use of patents, know-how, trademarks, designs & copyrights from the validation of a business model up to the commercialisation of marketable technologies & property rights and accompany their concrete implementation.

Interdisciplinary.

To us, legal advice, economic thinking and technical understanding go together. We provide advice with patent, legal, scientific and business know-how from a single source, where it is too operational for other consultancies, too commercial for technical consultants and too technical for lawyers.

Entrepeneurial.

We develop concrete, customised solutions, which can be implemented in practice and result in tangible economic success. In that, the customer benefit always has priority. The consulting is tailored to the special requirements of our customers and the specific circumstances of the respective mandate.

All the facts at a glance for Downloading (PDF, 300kb)

Where can I contact AdvInno?

Partner in Luebeck and Munich

At whichever location you are active, we are by your side.
Please contact us. We would be delighted to be of assistance!

Headquarters Lübeck
AdvInno | Sandstraße 17-23 | D-23552 Lübeck / Germany
T: +49 451 305 098 280 | F: +49 451 305 098 289<
E: info@advinno.de

Office Munich
AdvInno | Nymphenburger Straße 78 | D-80636 Munich / Germany
T: +49 89 215 466 69 | F: +49 89 215 466 74
E: info@advinno.de

Virtual Seminar for start-ups on trademark and design law

Copyright in artificially created works

Artificial intelligence (AI) has the chance to be truly trans­formative in many areas. Björn Joachim has co-authored a paper on AI & intellectual property issues, such as: Can something produced or used by an AI system be a copy­righted work, and if so, where do the rights lie?

Continental and Kordsa have appointed AdvInno as administrator for a new patent pool

Continental and Kordsa have developed a new, sustainable adhesion technology for textiles that replaces resorcinol and formal­dehyde with more eco-friendly substances and offer the technology in a rovalty free licensing concept.

What does AdvInno do?

Technologies, Innovations and Intellectual Property

Whereby do we support our customers?

Expertise from Technology, Law & Business

Whom do we support?

Partner for innovative Companies and Research Organisations

Companies & start-ups

Research facilities

Technology alliances

Insolvency administrators

Investors

Consultants

Law & patent law firms

Tax consultants & auditors

Companies & start-ups

Strategy & Processes

IP strategy & process development

Assessment

Evaluation of IP & IP needs

Training

Coaching & integration of IP competence

Generation

Design of ideas and protection of your innovations

Management

Management and optimisation of your IP portfolio and your IP organisation

Commercialisation

Conception & implementation of your IP & technology exploitation

Transactions

Control and negotiation of your technology/IP transactions as well as contract design

Disputes

Support for the resolution of IP conflicts

Compliance & Investments

Reduction of your IP risks and increase of investment chances

Research facilities

Strategy & Processes

IP strategy & process development

Assessment

Evaluation of IP & IP needs

Training

Coaching & integration of IP competence

Generation

Design of ideas and protection of your innovations

Management

Management and optimisation of your IP portfolio and your IP organisation

Commercialisation

Conception & implementation of your IP & technology exploitation

Transactions

Control and negotiation of your technology/IP transactions as well as contract design

Technology alliances

Strategy & Processes

IP strategy & process development

Assessment

Evaluation of IP & IP needs

Training

Coaching & integration of IP competence

Generation

Design of ideas and protection of your innovations

Management

Management and optimisation of your IP portfolio and your IP organisation

Commercialisation

Conception & implementation of your IP & technology exploitation

Transactions

Control and negotiation of your technology/IP transactions as well as contract design

Insolvency administrators

Assessment

Evaluation of IP & IP needs

Management

Management and optimisation of your IP portfolio and your IP organisation

Commercialisation

Conception & implementation of your IP & technology exploitation

Transactions

Control and negotiation of your technology/IP transactions as well as contract design

Disputes

Support for the resolution of IP conflicts

Investors

Artificial intelligence (AI) has the chance to be truly transformative in many areas. Björn Joachim has co-authored a paper on AI & intellectual property issues, such as: Can something produced or used by an AI system be a copyrighted work, and if so, where do the rights lie?

Continental and Kordsa have developed a new, sustainable adhesion technology for textiles that replaces resorcinol and formaldehyde with more eco-friendly substances and offer the technology in a rovalty free licensing concept.